“Dear Zambian Brand”

Brand: Wavez Creatives

Campaign Title: Dear Zambian Brand

Campaign Type: Brand Awareness Campaign

Category: Creator Economy and Digital Media

About the Brand

Wavez Creatives is Zambia's first dedicated creator economy platform, connecting local content creators with businesses through structured, transparent, and results-driven campaigns. Wavez gives brands access to verified local creators who produce authentic content that speaks directly to Zambian audiences.

Campaign Objective

This campaign speaks directly to Zambian business owners and marketing decision makers. Wavez wants to shift the way Zambian brands think about marketing by showing them, through the authentic voice of a creator, why creator-driven content delivers better results than traditional advertising and why Wavez is the most cost-effective, structured way to access that content right now.

What We Need

We are looking for confident, articulate, and compelling content creatorS to produce an open letter style video addressed directly to Zambian brands and business owners. Speak to them honestly. Tell them what creators can do for their brand that a billboard or radio advert cannot. Make the case for creator marketing in a way that is convincing, data-informed where possible, and impossible to ignore.

Content Requirements

The video must be directly addressed to Zambian brands and business owners in a confident, professional, and persuasive tone. The content must clearly explain the value of creator-driven marketing over traditional advertising approaches. The video must reference Wavez Creatives as the platform where brands can access verified local creators and launch campaigns easily. A clear call to action must direct brands to visit www.wavezm.com to create a free brand account and post their first campaign brief. The video must be well presented, clearly filmed, and optimised for TikTok or Instagram Reels vertical format.

Creative Direction

The creator has full creative control over the format and visual approach of this video. The open letter concept can be interpreted literally, with the creator speaking directly to the camera as if addressing a brand, or creatively through voiceover, on screen text, a dramatic reading style, or any other approach that makes the message land powerfully. The tone should be confident and persuasive without being aggressive or dismissive of traditional marketing.

Target Audience

Zambian business owners, marketing managers, brand managers, and entrepreneurs across all industries who are currently spending money on traditional advertising and have not yet explored creator marketing. Decision makers at small, medium, and large Zambian businesses who want better returns on their marketing investment.

Deliverables

One high quality vertical video posted on the creator's primary social media platform. The video must tag Wavez Creatives officially and include the hashtag DearZambianBrand and WavezCreatives in the caption.

Turnaround Time

24 hours from the date the campaign is officially approved and the creator is confirmed.

Payment

Payment ranges from K50 to K100 per video depending on content quality, reach, and engagement. Payment is confirmed and secured through the Wavez platform before the campaign goes live.

How to Apply

If you can make a Zambian business owner stop scrolling and rethink their entire marketing strategy in under 60 seconds, apply for this brief through your Wavez creator dashboard. Our Creator Relations Manager will be in touch to guide you through the next steps.

All campaigns are managed through the Wavez platform. Payment is confirmed and secured before any campaign goes live. Website: www.wavezm.com | Email: info@wavezm.com