“Why I Joined Wavez”

Brand: Wavez Creatives

Campaign Title: Why I Joined Wavez

Campaign Type: Brand Awareness Campaign

Category: Creator Economy and Digital Media

About the Brand

Wavez Creatives is Zambia's first dedicated creator economy platform, providing content creators with a structured, professional, and rewarding environment to monetise their talent while connecting brands with authentic local content at scale.

Campaign Objective

Word of mouth is the most powerful form of marketing and this campaign harnesses exactly that. Wavez wants one creator to share, in their own honest and unfiltered words, exactly why they chose to join the Wavez platform. The goal is to build trust, generate curiosity, and inspire other creators to take action by hearing a genuine, personal endorsement from someone just like them.

What We Need

We are looking for one genuine, enthusiastic, and credible content creator to share their honest personal reasons for joining Wavez. This is not a scripted advertisement. This is a real conversation with your audience about a platform you believe in. Tell them what made you sign up, what you were hoping for, what surprised you, and what you are most excited about as part of the Wavez creator community.

Content Requirements

The video must be completely honest and personal in tone, reflecting the creator's genuine experience and feelings about the Wavez platform. The content must clearly communicate what Wavez is and what it offers to content creators in Zambia. The video must include specific reasons for joining that other creators can relate to, such as the opportunity to earn, the structured process, the support from the Wavez team, or the access to brand campaigns. A call to action must be included encouraging other creators to visit www.wavezm.com and register. The video must be optimised for TikTok or Instagram Reels vertical format.

Creative Direction

Full creative control is given to the selected creator. Speak naturally, speak honestly, and speak from the heart. Whether you film this sitting in your car, at your desk, out in the city, or anywhere that feels right to you, the location and style are yours to decide. The only direction from Wavez is this: be real. Audiences can tell the difference between genuine enthusiasm and a paid script, and this campaign lives or dies on authenticity.

Target Audience

Zambian content creators of all niches and sizes who are currently creating content without a structured way to earn from it. Aspiring creators aged 16 to 35 who are looking for a community and a platform that takes their work seriously. Anyone in Zambia with a creative skill who has wondered whether they could turn that skill into income.

Deliverables

One high quality vertical video posted on the creator's primary social media platform. The video must tag Wavez Creatives officially and include the hashtag WhyIJoinedWavez and WavezCreatives in the caption.

Turnaround Time

24 hours from the date the campaign is officially approved and the creator is confirmed.

Payment

Payment ranges from K50 to K100 per video depending on content quality, reach, and engagement. Payment is confirmed and secured through the Wavez platform before the campaign goes live.

How to Apply

If you are already a registered Wavez creator with a genuine story to tell about why you joined the platform, apply for this brief through your Wavez creator dashboard. Our Creator Relations Manager will be in touch to guide you through the next steps.

All campaigns are managed through the Wavez platform. Payment is confirmed and secured before any campaign goes live. Website: www.wavezm.com | Email: info@wavezm.com