“Your Brand Needs This”

Brand: Wavez Creatives Campaign Title: Your Brand Needs This Campaign Type: Brand Awareness Campaign Category: Creator Economy and Digital Media

About the Brand

Wavez Creatives is Zambia's first dedicated creator economy platform, giving Zambian brands access to a verified pool of local content creators who produce authentic, engaging, and cost-effective digital content that reaches real audiences across the country.

Campaign Objective

This campaign is a direct, punchy, and persuasive pitch to Zambian business owners. Wavez wants to cut through the noise and deliver one clear message: creator marketing works, it is affordable, and Wavez is the easiest way to access it. The goal is to drive brand registrations on the platform by making business owners feel the urgency and opportunity of getting started now before the market becomes crowded.

What We Need

We are looking for one confident, energetic, and business-savvy content creator to produce a short, sharp, and compelling video directed at Zambian brand owners and marketing decision makers. Make the case for creator marketing simply and powerfully. Show them what they are missing, what they stand to gain, and exactly where to go to get started.

Content Requirements

The video must speak directly and confidently to Zambian business owners in a tone that is professional but engaging and accessible. The content must clearly communicate the advantages of creator marketing over traditional advertising including authenticity, cost-effectiveness, local relevance, and measurable reach. Wavez Creatives must be presented as the go-to platform for accessing verified local creators and launching campaigns quickly and professionally. A strong, urgent call to action must direct brands to visit www.wavezm.com and create a free brand account. The video must be optimised for TikTok or Instagram Reels vertical format.

Creative Direction

The creator has full creative control over the format and delivery of this video. A direct to camera pitch works well for this campaign, but creative approaches including dramatisations, comparisons, or storytelling formats are equally welcome as long as the core message lands clearly and powerfully. The tone should be confident and exciting, not salesy or pushy. Make the business owner feel like they are getting insider knowledge, not being sold to.

Target Audience

Zambian small, medium, and large business owners and entrepreneurs across all industries. Marketing managers and brand decision makers at Zambian companies currently spending on traditional advertising. Startups and growing businesses looking for cost-effective, high impact marketing solutions that speak directly to Zambian consumers.

Deliverables

One high quality vertical video posted on the creator's primary social media platform. The video must tag Wavez Creatives officially and include the hashtag YourBrandNeedsThis and WavezCreatives in the caption.

Turnaround Time

48 hours from the date the campaign is officially approved and the creator is confirmed.

Payment

Payment ranges from K50 to K100 per video depending on content quality, reach, and engagement. Payment is confirmed and secured through the Wavez platform before the campaign goes live.

How to Apply

If you can make a Zambian business owner feel like they absolutely cannot afford to miss out on Wavez in under 60 seconds, apply for this brief through your Wavez creator dashboard. Our Creator Relations Manager will be in touch to guide you through the next steps.

All campaigns are managed through the Wavez platform. Payment is confirmed and secured before any campaign goes live. Website: www.wavezm.com | Email: info@wavezm.com